Milwaukee Mile Welcomes Snap-on as Title Sponsor for 2025 IndyCar Weekend

WEST ALLIS, Wis. – (Civic Media) – Kenosha-based Snap-on Inc. will serve as the title sponsor for the 2025 IndyCar racing weekend at the Milwaukee Mile. 

The event, scheduled for August 23-24, will be known as the Snap-on Milwaukee Mile 250 Weekend. It marks Snap-on’s first multiyear agreement as a race weekend title sponsor.

Race fans, you ready? 🏁

Momentum is building for the @IndyCar as the Milwaukee Mile welcomes Wisconsin-based tool company @Snapon_Tools as the new title sponsor of the Milwaukee Mile 250!

We'll see you at the Snap-on Milwaukee Mile 250 Weekend, August 23-24, 2025.

LEARN MORE:… pic.twitter.com/cwC3XDUtXg

— Milwaukee Mile (@TheMKEMile) February 21, 2025

Founded in Milwaukee in 1920, Snap-on has been a Team Penske IndyCar program sponsor since 1981. The company, which manufactures tools and equipment, operates 15 facilities across the U.S., and is currently headquartered in Kenosha.  

Nick Pinchuk, chairman and CEO of Snap-on, noted the history of his company in a statement, ““Born in Milwaukee 105 years ago…we are honored to be the title sponsor of this exciting INDYCAR race weekend. Our partnership with INDYCAR and with Team Penske runs proud and deep.”  The company will commemorate its 105th anniversary during the race weekend.

The 250-mile NTT IndyCar Series race will take place on Sunday, August 24, and will be broadcast nationally on television.

Tickets for the event are expected to go on sale in the coming weeks.